Hi,
I'm Louise Taylor.
I design and run communications campaigns, create content that connects, and facilitate engagement processes that bring diverse voices into the decision-making process.
Whether you need to launch a digital campaign, produce a story and multimedia content, facilitate stakeholder consultations, or train your team on participatory practices — I help organisations working on complex challenges turn their vision into tangible action.
I'm drawn to work that connects people and place, from climate action and urban resilience to humanitarian response. Over the years, I've partnered with NGOs, research institutes, and grassroots initiatives to deliver campaigns, content, and engagement processes that drive real impact.
If you're looking for hands-on support to help amplify your work, let's talk.
Offerings
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Communications Management
I design and execute communications initiatives across all your organisational needs—from digital campaigns and media relations to brand positioning, fundraising communications, and stakeholder messaging. This includes managing budgets, coordinating teams, producing content, tracking metrics, and adapting approaches based on results. Whether you need a comprehensive six-month advocacy campaign, ongoing communications support, or compelling donor materials, I deliver both strategy and hands-on implementation.
What you get: Communications strategies and plans, key messages, media outreach, fundraising communications materials, content calendars, social media management, and brand guidelines.
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Writing & Storytelling
I create the content you need across platforms. This includes writing and editing, curating visual narratives and coordinating photographers, videographers, and designers to bring stories to life. I manage the full production process from concept through delivery, or provide targeted support for specific projects.
What you get: Written materials (reports, guides, toolkits, web content, social media posts, stories), editorial guidance, multimedia production management (coordinating photographers, videographers, designers), and content curation.
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Participatory Engagement Design & Facilitation
I design and lead engagement processes that centre stakeholders in decision-making. Whether you're working on humanitarian response, urban planning and development, or climate initiatives, I create spaces for meaningful dialogue that navigate power dynamics and produce actionable outcomes. This includes stakeholder mapping, designing consultation frameworks, facilitating multi-stakeholder dialogues, training your team on participatory methods, and translating findings into action plans and advocacy strategies.
What you get: Engagement strategies, workshop design and facilitation, training sessions, community action plans, stakeholder reports, and capacity building for your team.
Selected Work
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![Group of people standing in queue outside a white building, some using their phones, with cars parked nearby, under a cloudy sky.]()
Writing
The Challenge: While extensive information on disaster risk communication existed, it wasn't centralised or presented in a practical, actionable format. Practitioners lacked a shared framework with clear indicators to measure performance, and there was no common language among practitioners from different backgrounds to support coordinated approaches to risk communication.
The Work: I co-authored the UNDRR-supported Pocket Guide on Disaster Risk Communication for BBC Media Action, creating an accessible resource for practitioners working in disaster risk reduction globally. The project required both a strong understanding of community engagement and locally-led practices, and the ability to distil these complex concepts into practical guidance. Working with subject matter experts, we developed the guide and piloted it with practitioners in Somalia, Myanmar, and Barbados to ensure that locally-led approaches were at the heart of risk communication.
The Impact: UNDRR built a risk communication hub around the guide, extending its reach and longevity. The guide is now used by organisations across multiple regions and serves as UNDRR's primary tool for training member states on disaster risk communication approaches.
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![A group of five people engaged in a discussion at a conference or workshop, with some taking notes and others listening. The setting appears to be indoors with a wooden wall and a mural of a town or city in the background. There are tables with laptops, notebooks, and water bottles on them.]()
Participatory Engagement
The Challenge: Climate change was threatening hiking trails and community tourism across the Mediterranean region, but trail operators and communities lacked both a comprehensive understanding of climate impacts and the language to discuss adaptation practices effectively.
The Work: Commissioned by AFRAT on behalf of the Mediterranean Trails Network, in collaboration with the American University of Beirut, I provided specialist guidance on participatory research approaches for a cross-border climate impact study examining how climate change affects hiking trails and community tourism across Lebanon, Jordan, and Palestine. I trained teams on facilitating stakeholder dialogue to develop community-based action plans, as well as developing advocacy campaigns to advance implementation of key recommendations.
The Impact: The work gave the Mediterranean Trails Network a common language to discuss climate change and adaptation practices, and equipped country teams with the skills to launch their first stakeholder engagement meetings. Teams are now using these approaches to develop community action plans that translate research findings into concrete local interventions.
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![A panel discussion at a conference with eight speakers, seven seated on red chairs and one standing at a podium. A large screen behind them shows a black and white photo of five women taking a group selfie.]()
Narrative & Storytelling
The Challenge: Humanitarian aid narratives are often constructed by observers rather than those living through conflict. This raises questions about authenticity and potential harm—whose stories are being told, and who controls the narrative? The challenge was how to genuinely centre affected voices in ICRC's public communications.
The Work: Ein el Helweh, a Palestinian refugee camp in southern Lebanon, was identified as the site for the project. I secured buy-in from the delegation and managed the in-country coordination for weeks-long visual storytelling workshops led by Lebanese war photographer Patrick Baz. We then brought participants to Perpignan's Visa pour l'image festival to exhibit their work alongside established photojournalists. This aligned strategically with ICRC's role in the photojournalism community and commitment to centring authentic voices and decolonising the aid narrative in our communications.
The Impact: "Unfiltered" was exhibited at one of the world's most prestigious photojournalism festivals, giving Palestinian youth a platform to speak about their photography and lived experiences to international audiences and media. The project demonstrated how partnerships can advance organisational values while creating meaningful opportunities for communities, and strategically positioned ICRC's narrative shift within the photojournalism community—reaching peers through an offline platform, not just digital channels.
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![Behind the scenes of a film or video shoot in a cozy, vintage living room with a woman sitting on a sofa, surrounded by film equipment, cameras, and lighting. The room has two windows with lace curtains, a carpet, and various decorative items including candles and framed art on the walls.]()
Strategic Communication & Advocacy
The Challenge: Lebanon had no legal framework to clarify the fates and whereabouts of missing persons from decades of conflict. Families had no pathway to answers, and the issue lacked both public awareness and political momentum for legislative action.
The Work: I led a multi-year advocacy campaign for the passage of Law 105 (the Law on the Missing and Forcibly Disappeared Persons), which would establish an independent National Commission with a humanitarian mandate to clarify the fate and whereabouts of people who went missing in Lebanon. The campaign targeted three distinct audiences—government officials, civil society, and the general public—each requiring bespoke messaging and engagement tactics. To generate public support, we developed multimedia content and immersive experiences, including an award-winning film ("The Waiting," Gold at Dubai Lynx) projected onto building facades in central Beirut's nightlife district, and an innovative "escape room" where participants took on the role of forensic anthropologists. These creative approaches provided media with compelling story hooks, amplifying advocacy messaging through earned media coverage.
The Impact: Law 105 was passed, establishing Lebanon's first independent National Commission for the Missing and Forcibly Disappeared Persons. The campaign demonstrated how strategic advocacy, combining coalition building, creative media engagement and digital storytelling, can influence legislative outcomes.
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Multimedia Content Coordination
The Challenge: In narratives about conflict, women are often portrayed as one-dimensional victims. ICRC wanted to expand the narrative to show women's agency and multifaceted experiences during war, but recognised that as an institutional voice, ICRC was not best positioned to tell these stories authentically—the women themselves were.
The Work: ICRC partnered with National Geographic to produce "A Women's War," a multimedia feature documenting women's lives in conflict zones across Nigeria, Iraq, the Philippines, and Peru. ICRC facilitated photographer Robin Hammond's access to these contexts and deliberately ceded editorial control to ensure authentic storytelling. As part of the team, I coordinated with delegations across all four countries to ensure smooth facilitation of the content gathering missions, managing logistics and stakeholder relationships to enable the project's success.
The Impact: The feature was published on National Geographic's digital platforms, significantly expanding ICRC's audience reach beyond traditional humanitarian circles. The project elevated women's voices directly—one of the featured women was subsequently invited to speak about her experiences at a high-level event in Canada, demonstrating how strategic partnerships can create platforms for affected communities beyond the initial publication.
About
I work at the intersection of humanitarian action, urban development, and climate adaptation—designing communications campaigns, creating compelling content, and facilitating participatory engagement processes for organisations navigating complex challenges.
My career has taken me from Haiti's earthquake recovery to media relations across Asia-Pacific, from community engagement in Kenya to leading communications for the ICRC in Lebanon. Along the way, I've learned that the best strategies don't just manage messages — they build trust, create space for dialogue, and turn complexity into clarity.
My humanitarian work sparked a deeper curiosity about how cities shape — and are shaped by — the communities within them. This led me to pursue a Master's in Cities at University of the Arts London, where I explored urban vacancy and public space rights in Beirut, alongside studies in sustainability at the London School of Economics.
Today, I work with organisations navigating complex challenges — whether that's communicating climate resilience, designing participatory processes for urban projects, or building narratives that connect with diverse audiences. I'm drawn to work that bridges people and place, and to clients who believe that how we tell stories matters as much as what we build.
Based in France, just outside Geneva, Switzerland, I work globally and bring both strategic thinking and hands-on experience to every project. My approach is collaborative, grounded in context, and focused on creating work that's both meaningful and practical.